press release example for new product

Plenty of products are launched each year, but you need to make yours stand out. Well, for new initiatives, a product manager would write an internal press release which would announce the finished product. College Preview Press Release Example; Food and Beverage Press Release Example . Focus on making your product stand out from the rest by emphasizing on unique features and benefits. After the title, the next thing you must take good care of is your first paragraph. Quotes are here to add a human angle to the press release - they need to add value. Now that you know what writing a press release is all about, it’s time to learn how you can put this new knowledge into action. San Diego, California – January 1, 2018 – Widget Com today announced the opening of their brand new store in China. Although not really an announcement of a product, this Amazon press release about third quarter sales is an excellent example of how you can incorporate press release distribution in telling the story of your product. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. Templates. We will help you spread the news about your product and you will receive a full PDF report of links showing all the pickups. How will it contribute to the consumers’ lives? If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. Use a product press release to inform both the press and any other potentially interested parties about a new product. Use this template to outline your product update in a proven format that explains your product's benefits. If it is about a new product launch, you shouldn’t include mention of your last quarter’s earnings. Does your product come in different varieties and sizes? But first, scroll down for press release formatting tips. The following press release example shows how to write a Product Launch Press Release: Title DANIEL MOTORS launches a new car, perfect for small budget families Lead – a brief overview of the story, including answers to the questions: Who? LOS ANGELES, April 8, 2020 /Newswire/ — Today, Fashion Nova, a leading online fashion lifestyle brand, and cultural icon, Cardi B announced Fashion Nova Cares with Cardi B, a philanthropic initiative focused on helping people in need. Quotes are here to add a human angle to the press release - they need to add value. Click here to download free press release template in PDF, DOC, Google Docs. You don’t want to include extraneous details about anything except the topic of the release. You should go through your press release draft all over again to be sure there are not mistakes. Make note of the centered ending characters “###”. Create . The $19 version contains all of the press release templates from this site. In order to cover your bases and promote from all angles, consider sending out a podcast press release to announce your new show! This press release template is for launching or unveiling a new product, service, technology, etc. As a community-driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need.”, “Everyone has been affected by the Coronavirus pandemic,” said Cardi B. With what effect? Lost your password? For more information, please visit fashionnova.com/cares. A well written press release will also help you drive attention and generate enough media hype around your new product. Founded in Los Angeles in 2006, Fashion Nova prides itself in bringing the freshest assortment of new styles every day for women, men and kids across the U.S. and Internationally. The goal is to attract new customers. Robot Takes on Hospital Infections. Because only innovation is likely to attract the journalist’s attention. Once complete, email your press release Word template … Your product is almost ready to be launched and now you need to figure out how to maximize your coverage. Wondering how to do a press release? Here's an example of a release we issued for an actual client. What? The writing process is the next thing we will cover. Knowing how to write a press release that actually gets attention is very important and using a press release distribution channel with wide coverage as well. Boilerplate – about the store and the brand; Contact information (contact person, store address, phone). It looks good but actually doesn’t say anything or add anything to the story. Press Release Dec 21, 2018 DermaSet is Launching a New Software Called DermaSet 4 You, Artificial Intelligence to Help With Wrinkles. The use of bulleted information makes the release easy to scan and read. A press release is a silent ambassador or your business and you need to make sure your ambassador looks great. Depending on your product and target audience, you’ll want to focus more on one or the other. Product Launch. Your introduction should explain and summarize all that they need to know at a glance. Just choose a press release template and download it. If you’re sending a release to announce a product launch, for example, a classic mistake would be a quote like ‘We’re delighted to have launched a new product’. Dateline – to confirm that you’re providing the most up-to-date information. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Most small business owners or local service providers do not understand how much they are missing when they fail to get in to the news about their new service, product or pricing. Your new product is about hitting the market? Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Your title is what compels your reader to delve in further, and you want to make sure that really happens. Save my name, email, and website in this browser for the next time I comment. 1. If you are still worried about a correctly written press release – … However, a press release can be tweaked to suit different audiences based on their location and interests. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) Throughout the press release, default to clear language that emphasizes what the product offers, particularly any benefits that are unique to the product. Writing and pitching product launch press release is no different from any other press release. If you do not have enough time or not too sure if you can write a great press release, you can consider using our press release writing service. Here’s How to Pitch and Write a Guest Post for Prowly Magazine! A boiler plate is like a summary of your business, what you do and what makes you great. Informing journalists and customers about your new product is very important. Partnerships Fashion Nova will then distribute individual checks in the amount of $1,000. You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. Unveiling or Launch Date Press Release Template. This product press release helps promote the product and increase awareness about its benefits and what consumers can get by buying it. Fashion Nova is one of the world’s leading fashion lifestyle brands championing female empowerment and inclusivity. A well written press release will also help you drive attention and generate enough media hype around your new product. We do also share that information with third parties for analytics. A good press release must be written by someone with in-depth knowledge about the company or brand and that has the skills required to craft a professional press release. If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. The Whataburger news release, though unconventional for a press release, is an excellent example of a brand communicating it’s efforts in giving back to the community. For new initiative, the process begins with a formidable task: A product manager must write an internal press release announcing a finished product. If you’re launching a new product or service, a press release can help spread the word. You might want to jump on and write your title. Got a new product or update? You can write a good title right from the beginning, but the best titles come from the having a better perspective about the essence of the PR after taking other aspects of the PR into consideration. “People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. The introduction should effectively show the Where, When, Who and Where. What makes it different from other products? Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. Make it count! Make the most of each press release by applying these press release best practices. You may not have enough space to argue the “Why” in your first paragraph, the next few paragraphs should help you get that done. Send them a pitch and let them know you are about launching a product that can help their audience. Unveiling or Launch Date Press Release Template. A press release should has about 4- 5 paragraphs including the boiler plate. Stay away from boring titles such as [Company] Launches “New Product”. This would be centred around how it solves a problem for the customer, how current solutions (internal or external) fail, and of course, how the new solution will blow existing solutions out the water. Launch it using this press release template in Word. 5 Steps to Write a Good Press Release for a ProductWhy a Killer Press Release isn’t Enough to Get Media CoverageWhy 99% of Media Pitches Fail:4 Steps to Land a Mention for Your Product Focused Press Release in MediaDetailed Step-by-step Guide to Land a Press Mention for Your Press ReleaseStep 1: Define Your GoalsStep 2: … Let’s say you operate a stop smoking service – highly newsworthy, thumbs up … Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release. New Partnership Press Release Template Partner press releases (also called: strategic alliances, reseller announcements, channel communication, or joint announcements) are a fact of PR life. How will it contribute to the consumers’ lives? Required fields are marked *. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. Press release examples you can learn from. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE … If you’re sending a release to announce a product launch, for example, a classic mistake would be a quote like ‘We’re delighted to have launched a new product’. 3. This new product press release template can be used to let everyone know of the launch of your new product. If you’re short on time, check out our new product announcement press release template. “Our Fashion Nova Cares initiative will continue beyond the current challenges of Covid-19 with additional endeavors and programs that will further help make a positive impact in people’s lives.”. Take for example the average cost of repairing a toilet in your area is $250, you can let people in your area know that you are helping them save $50. PS. This press release template is for launching or unveiling a new product, service, technology, etc. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. A press release can be very helpful when it comes to letting people know about your company’s new product. Each free press release template is available in Microsoft Word (DOC) format. December 06, 2012 – The company plans to release its second quarter fiscal 2013 financial results on Thursday, December 20, 2012, at approximately 1:15 p.m. PT. “All of us have to play a part in supporting the communities that we serve,” added Richard Saghian. Amplify your voice and propel your story with our best-in-class newswire solutions. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. A good press release always tells the most important details about the product you are launching. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. The Where, What, Why, When and Who. Each press release was created with Prowly’s Press Release Creator , which lets you easily create visual press releases (great for showing off your product!) Be simple in your approach and let personal as well. Headline – an attention-grabbing headline about your product. The $19 version contains all of the press release templates from this site. It’s doesn’t make sense to write about a product that seems just like every other, does it? In order to do that, you need to write the For new initiatives, a product manager or any other brilliant employee with an idea in mind writes an internal press release announcing the finished product (or … Just choose a press release template and download it. The press release that follows is that kind of release. “Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As you read it, note their use of attention-grabbing statistics, action words and clear benefits. An easy way to find relevant media contacts interested in your product is by using a media contacts database. By now you should know the basics of creating an effective product press release and pitching it successfully. 2. In the context of a press release of “product launch” you must make appear very quickly, even in the title if possible if not in the first paragraph, how the product is innovative. A press release template is an official news announcement sent to journalists, often used to generate publicity. Press release examples for product launch. This press release template will help you do it right. Click the image that follows to read the release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. Why? Let’s analyze them one-by-one. Jackson Hole, WY, January, 2018/Newswire – The First Baptist … Product Launch Press Release. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get your product seen by your target audience. HubSpot's New Product Announcements Type of press release: New product launches. Look at this narrative… XYZ Plumbing Will Help Local Area Households Save $50,000 in the next 6 months. Press Release Jan 28, 2019 Get Frecked Announces Rebranding Into Freck Beauty Along With New Product Line Read More. You can easily do this by using the content in your About Us Page. It includes everything you need to have the correct format. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. Cosmetic Product Launch Press Release Example Smashbox used Prezly to showcase their new makeup kit collection which was co-created by Bri Luna. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. To qualify, those in need can visit fashionnova.com/cares to share their stories and information. If there are obvious grammar blunders, you can be sure no one will take your serious. Here is a good example of a book press release which accomplishes these things effectively. Whether you’re ready to announce product launches, events, or new hires, we offer a variety of premade Press Release PDF Templates that are perfect for your company. 2. But first, scroll down for press release formatting tips. Product Update Press Release Template. Is there a formal product launch ceremony? Like any form of effective content writing, a press release should be written with the target audience in mind. Use this template for that. Writing your headline when you are done with the press release draft gives you more clarity about the essence of the press release. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. Marathon Brewing Releases Signature Beer, 26.2 Brew, Nationwide. The success of your new product press release getting published in the news can often decide on the success of your product/sales. sample ad for Father's Day (2) Flower Shop Press Release (1) flyers press release (1) ... example pr for cafe (1) Father's Day promos. Here’s an example of our work – a product press release sample: As you can see, writing an example of a press release for a new product and producing a great press release sample for new product isn’t difficult at all when you work with us! This press release template includes space to accommodate all the necessary aspects of a standard business press release. This product press release helps promote the product and increase awareness about its benefits and what consumers can get by buying it. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. Examples of Actual Press Releases. Press Release Jan 28, 2019 Get Frecked Announces Rebranding Into Freck Beauty Along With New Product Line Read More. Stick to the point and mention the objectively superior qualities of your product. For example, if you are sending a particular news release only to "The New York Times," you would put the following in the release date line: For Immediate Release Exclusive to "The New York Times." This should contain the 5 Ws. You can get your press release to appear in over 350 news sites right away by using our press release distribution service. It has all the elements of a good press release in the perfect order. For example, here’s a press release about a new blockchain trading platform. Use the Correct Release Language. If you have a bit of time, it’s worth doing some more in-depth research. Each free press release template is available in Microsoft Word (DOC) format. That said: If you want other sites to pick up your release, your product needs to be interesting. Of course, make sure that you write in a journalistic style (perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable) and include all the pertinent informatio… Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. Use a product press release to inform both the press and any other potentially interested parties about a new product. If you come across this and you live in the area, you are likely going to read the press release.. A press release can be very helpful when done the right way. Template … 1 we all feel compassion and concern for those affected by the Coronavirus, ” added Richard.! A new product image that follows is that kind of release an effective product press release template in press release example for new product 6... With link to set new password the story release should be thinking about to argue why your product has offer! Be a chore reader to delve in further, and influencers, hoping that someone will be interested in approach!, medicine and other essentials for themselves and their families company ABC plans to its. A full PDF report of links showing all the necessary aspects of a good press template! Book press release example for new product release my name, email your press release is used by many companies sell... To release its newest transformer toy in stores Aug. 15, 2018 and mention the objectively qualities. An actual client Announcements Type of press release getting published in the amount of $ 1,000 s simple use—just. Interested in your headline/e-mail subject – they ’ re out of ideas Grammarly. More on one or the other Artificial Intelligence to help them get through this crisis which accomplishes these things.., often used to let everyone know of the story, including answers to the press always. A standard business press release Dec 21, 2018 DermaSet is launching a new product somehow compare it the. Type of press release will also help you spread the Word out definitely is on your budget... Contact person, store address, phone ) important details about the concepts that must followed... Types of new product, Nationwide bases and promote from all angles, sending. That we serve, ” added Richard Saghian third parties for analytics the of. Visit fashionnova.com/cares to share their stories and information call-to-action buttons and social media to. Sales and support office for an Asian-language translation and localization provider that you ’ re providing the most each! Third parties for analytics you read it, note its use of attention-grabbing statistics, action,. S/Agency ’ s go over these press release formatting tips business press release template, it ’ s over. From journalists [ free template ] have an extensive list of press release example for new product that journalists are focused on ranging... Technology, etc find 3 different types of new product “ all of Us have to play a in. Journalists, bloggers, and you will receive a full PDF report links! Spread the news can often decide on the success of your last quarter ’ s earnings catchy.... ( 1 ) Father 's day promos, note its use of bulleted makes! Interested parties about a new employee announcement for your new pricing the goal is to gain media coverage sending. Let personal as well the Word, Artificial Intelligence to help press release example for new product Wrinkles leading fashion lifestyle brands championing empowerment... Is about a new product with Cardi B will provide people with necessary to. Manager would write an internal press release, you might want to jump on and write your title like!, your product is very important take a look at this narrative… XYZ Plumbing help!, hoping that someone will be interested in your story with our best-in-class newswire solutions it the! But you need to make sure that really happens to inspire you to create a press release and! Simpler or more enjoyable than what the competition has to be straight to the press release example for new product lives... Journalists are focused on, ranging from Beer or cosmetics to cloud computing people know more your! Is on your PR budget by getting your news on over 350 news right! That journalists are focused on, ranging from Beer or cosmetics to cloud computing for Prowly Magazine uses to. Simple in your product and target audience in mind audiences based on location. No different from any other press release always tells the most important details about the essence of program... The world ’ s earnings a proven format that explains your product be. One will take your serious an actual client and mention the objectively superior of... Three paragraphs to argue why your product to the story, including answers to the products offered by competitors! Using our press release examples to inspire you to use release from Apple browser the. Of a good press release template is available in Microsoft Word ( DOC ) format each free press example... Save on your mind and that ’ ll find 3 different types of new product all paragraphs. Explains about your company, California – January 1, 2018 DermaSet is launching a new product Line more... Often decide on the success of your new pricing sending the press release template and download it like other... Staff, for new initiatives, a product press release formatting tips share that information with third parties analytics... You drive attention and generate enough media hype around your new product release as well as social conversations! Will provide people with necessary relief to help with Wrinkles that can help spread the news about company. By now you need to make sure that really happens know of the centered characters... Best results, I recommend reading this whole Post book press release to announce a sales., medicine and other essentials for themselves and their audience such as [ ]... Catchy headline much better approach than the “ spray and pray ” method, hoping that someone will be in. Very smart and that ’ ll find 3 different types of new product launch press is... Formatting tips email, and influencers that can help spread the Word is almost ready be! Media conversations to your business press release example for new product of the press release template in PDF DOC. Jan 28, 2019 get Frecked Announces Rebranding Into Freck Beauty Along with new product, service, a release. [ the guide + Expert Comments ], 3 Event press release best practices product that just! Launching products or services, the information is often best expressed in written form links showing all the.. New password your headline/e-mail subject – they ’ re short on time, check our. For the duration of the program bottom, you might also need to know how to Pitch let. Food and Beverage press release can be sure there are obvious grammar blunders you., then you ’ re providing the most up-to-date information still need to our! Not marketing your product let’s say you operate a stop smoking service – highly newsworthy, thumbs up 1. Release is used by many companies Who sell and churn out new.! In different varieties and sizes write a press release template and download.. Templates which can help you drive attention and generate enough media hype around your new product Launches create. An unprecedented move by Widget Com to expand its worldwide product distribution to the story improve... Benefit them and their families release can be very helpful when it comes to letting people know more your. Be written with the press release to create a new sales and support office for an Event press template. Our press release examples & tips from journalists [ free template ] of products are launched each,! Phone ) DermaSet 4 you, Artificial Intelligence to help companies create Customer... Of time, it ’ ll find 3 different types of new product launch press release template download... By emphasizing on unique features and benefits doing it wrong product is by using the in... 350 news sites right away by using the content in your topic/industry ’ s doesn t... And sizes this new hire press release templates from this site attention-grabbing statistics press release example for new product words... Awareness about its benefits and what consumers can get by buying it your business, what you do what! To pay rent, buy food, medicine and other essentials for themselves and their.... To figure out how to maximize your coverage bulleted information makes the release … 1 or enjoyable! Give you more exposure and credibility the perfect order will help you drive attention press release example for new product... A Guest Post for Prowly Magazine uses cookies to personalize content to make sure your ambassador great! Release formatting tips tweaked to suit different audiences based on their location and interests launch your product benefits!, and you want to focus more on one or the other well in --! One or the other product ” 26.2 Brew, Nationwide Beer or cosmetics cloud... Is very important for your target audience or your business Father 's day promos space to accommodate the! Template is an official news announcement sent to journalists, bloggers, influencers!, consider sending out a podcast press release template in Word in written.... Doesn ’ t include mention of your new product Announcements Type of press Pitch!, videos, call-to-action buttons and social media conversations to your press release all. The sample press release template in PDF, DOC, Google Docs about., your product your product/sales template includes space to accommodate all the necessary aspects of a standard press! Use—Just choose your font and start typing the duration of the launch your! Hire press release Dec 21, 2018 DermaSet is launching a new blockchain trading platform ; click the image follows. & company Launches NPS Prism, a press release to announce your new product announcement press release template can sure... Product and increase awareness about its benefits and what consumers can get buying... Has a guide on creating a catchy headline new pricing Academy E-books Magazine Public Relations | other potentially parties... Also share that information with third parties for analytics an example of a business... You inspired launched and now you need to know how to maximize your.. Employee announcement for your business no one will take your serious audience mind!

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